I've been in real estate long enough to have faxed offers. Let that sink in. So when I tell you that something genuinely stopped me in my tracks, you should know it takes a lot to do that.
It was a Tuesday morning in early 2026. I was sitting at my kitchen table in Cedar City, coffee going cold, staring at my laptop. I had been tinkering with AI tools for a few months at that point — mostly frustrated, honestly. A lot of the tools felt like they were built by people who had never actually closed a deal. They were impressive in demos and clunky in real life. I was starting to wonder if I was chasing something that wasn't really there yet.
The Test I Didn't Expect to Matter
I uploaded a standard Utah Real Estate Purchase Contract — one of those dense, multi-page documents that every TC I've ever worked with has had to comb through line by line, highlighter in hand, building their checklist from scratch. I asked the AI to extract the key dates, the contingency deadlines, the earnest money details, the buyer and seller obligations. The stuff that matters. The stuff that, if you miss it, someone loses money or a deal falls apart.
Ninety seconds later, it handed me back a clean, organized summary. Every critical date. Every contingency. Parties, deadlines, financing terms, inspection windows — structured and ready to work with. I sat there and read through it twice because I didn't quite believe it the first time. I've watched experienced TCs spend thirty, forty minutes on that same exercise. And they're good at it. That's not a knock on them — that's just the reality of what the job requires. What I was looking at told me the job didn't have to require it the same way anymore.
Why I Named the Software After a TC
I named Traicee after Tracy. She was the transaction coordinator who helped me survive my first year in real estate. I was a disaster — enthusiastic, green, and completely underwater in paperwork. Tracy didn't just keep my deals from falling apart. She taught me how a transaction actually works from the inside out. She had a system in her head that she'd built over years, and she ran it flawlessly while also managing a dozen other agents. I never forgot that. I never forgot what it cost her in time and attention and sheer mental bandwidth to do what she did.
So when I saw what that AI extraction could do, I didn't think about the technology first. I thought about Tracy. I thought about every TC who has ever stayed late because a new agent uploaded the wrong document, or who has rebuilt a checklist from scratch because the purchase price changed. I thought about what it would mean to give those people a tool that handles the mechanical extraction so they can spend their energy on the judgment calls — the things that actually need a human who knows what they're doing.
What This Means If You're a TC or a Real Estate Professional
Here's what I want to be honest about: AI is not going to replace a good transaction coordinator. I know that's what some people are afraid of, and I understand why. But what I saw that Tuesday morning wasn't a replacement. It was a relief. The extraction is just the starting point. What you do with that information — how you sequence the file, how you communicate with all the parties, how you catch the thing that doesn't quite add up — that's still the human job. That's still Tracy's job.
What Traicee is trying to do is give TCs back the time that gets eaten by the mechanical work so they can do more of the skilled work. And for agents and brokers like me who are running lean operations, it means being able to stay organized and professional without needing a full support staff from day one. The moment I watched that contract get extracted in 90 seconds, I wasn't thinking about replacing anyone. I was thinking about what becomes possible when the hard parts get a little easier.
Come See What We're Building
If you're a TC or a real estate professional who's curious about where this is all going, I'd love to have you along for the ride — Traicee is built for the people who actually do this work, and your perspective matters more to me than almost anything else.