Building an AI-powered transaction coordination platform from scratch — the story of Traicee, told week by week.
I didn't set out to build a CRM. But once I did, it unlocked something I hadn't anticipated — the ability to help TCs not just manage transactions, but actually grow their business.
Read post →Starting out as a transaction coordinator is exciting — and overwhelming. The tools you choose from day one will shape how you work, how you scale, and how confident you feel doing it.
Read post →Most people think TCs push paper. After nearly 30 years in real estate, I know the truth: a great TC is the person standing between you and a lawsuit, a blown deal, or a very bad day.
Read post →When you're managing dozens of files at once, small time savings don't stay small for long. Here's the math that changed how I think about efficiency in transaction coordination.
Read post →What started as a simple help button inside Traicee turned into something I didn't expect — a character with a name, a look, and a personality that people actually respond to. Here's how that happened and why I think it matters more than I originally gave it credit for.
Read post →The Agency plan didn't start with a pricing spreadsheet. It started with a conversation that reminded me how TCs actually work — and how the tools they use should work too.
Read post →I thought I knew what TCs needed. Then I actually listened to them, and had to rethink almost everything.
Read post →After nearly 30 years in real estate, I've learned to trust my gut. The moment I watched AI pull every critical date, contingency, and obligation out of a purchase agreement in 90 seconds, my gut said: this changes everything.
Read post →Traicee isn't just a product name — it's a thank you. Here's the story of the TC who taught me that systems aren't paperwork, they're protection.
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